Look at this woman! Her eyes are bluish; shes dripping with blue paint. Shes cool. Shes smoking a menthol cigarette. It must be cool. It must be minty and.. is she? Could she be? Yes! Yes! Those eyes! Oh baby! Shes t unity at ME!!! Spoken by media literacy expert Chris Lloyd as he dissected a cigarette ad for UD student heart employees.
The advertize industry is more about money and handling than the need to get the message across. Manipulation is defined in Websters dictionary as to watch especially with the intent to deceive. To influence is defined as the act or power of producing an strength without apparent force or direct authority. And to deceive is to sire one to believe an untruth. Therefore the publicize industry influences us with lies and deception.
Manipulative Advertisements are to be found everywhere. No one rump go anywhere without seeing at least one advertisement daily. Mass advertising including radio, television and newspapers strive to constrain public opinion on a variety of issues. The advertising materials attempt to moderate those values instilled by parents and society in general, thus taking away their will to assess and to choose. Advertisers do the mirror obligaters in our society, because they reinforce dominant views with their heavy usage of stereotypes, changing society to bend it to their advantage.
Advertising works on the left-brain to right brain concept; it attracts the percentage of us that says, I want to drive a railroad car to look cool, Im going to smoke because it will make me fit in These deceptive techniques are commonly utilize in advertising.
The following are examples of advertisements that are designed to manipulate rather then to get the message across.
(Do PowerPoint)
(Advertisement 1- Coca cola)
This advertisements manipulative discourses state:
that to be having...
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