Walmart

walmart Relationship Marketing King Wal-Mart Still No. 1 by Doug Edge April 29, 2003 The economists are still telling us how vainglorious the U.S. economy is, but dont say anything about the bad economy to your local Wal-Mart greeter. His or her employer just witnessed revenues grow by 12 percent in 2002, to $246.5 billion. He or she leave behind probably proudly let you know that Wal-Mart Stores Inc. was just be number oneagainby Fortune magazine, in the lead the top 500 corporations for a second year in a row. How do they do it?

Sam Waltons 1992 book do In America has all the details, but let me bestow up: Wal-Mart knows relationship marketing. Rule No. 8 of "Sams Rules for construction A Business" holds the secret to this winning formula of success. He says, "Let them (your customer) know you appreciate them." So what has Wal-Mart done to confront that they appreciate their customers? They use one-to-one relationship marketing tactics, penalize by the fam...If you want to get a full essay, ordain it on our website: Ordercustompaper.com

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