Aircanada Analysis

Commerce 296 Section 102 October 3, 2011 concession 1: Situation shrewdness psychology (Marketing Environment) and SWOT Team 1 Zhamilya Ayaganova (20592119) Steven Lang (46934105) Alyssa Leung (41819103) Susanna Ma (47918107) Jie Miao (30852107) Xinyu (Angel) Xia (56321102) PART A Consumers Groupon is shortly the leading sign in the online group buy industry, extending to much than 100 cardinal subscribers globally who are affiliated with the Groupon website, emails and social media channels, such as Facebook and Twitter (U.S. Securities and Exchange, 2011). The firms tar stun group of high-flown and suitable guests is young, technologically intelligent, and meliorate individuals between the ages 18 and 34 (Hoovers, 2011). Geographically, Groupons largest consumer markets are visit in the US, Canada and Europe respectively. Groupon acts as an intermediary between consumers and businesses, providing mundane deals in local areas for a discounted price. Consumers bay window easily plan of attack these deals via the Groupon website or subscribed emails. Groupon is very user-friendly as it bay window be easily accessed on a computer or on a mobile phone.

customer the true for Groupon is high congener to another(prenominal) collective buying firms as they advance daily deals that are localized to multiple communities (Smiljanich, 2010), devising it satisfactory for consumers to use the deal, therefore increasing the likelihood of them get it. However, loyalty to the firm is limited, as customers purchase deals mostly base on the actual good enough or service. If other collective buying firms provide to a greater extent appealing offers, the customer can easily switch to the competitors at no cost. Similarly, the level of personalization for from each one customer is limited as Groupon offers daily deals to a handsome market. The absence seizure of a tailored experience limits the consumers satisfaction. Moreover, as the deals offered by Groupon exercise well-fixed purposes, consumers can spend property on other inexpert products or services,...If you want to get a lavish essay, direct it on our website: Ordercustompaper.com

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