It explane about Dual and single channel in BtoB marketing

Dual line of work Marketing Dual demarcation merchandise occurs when firms sell near the correspondent harvest-feasts and /or services to 2 consumers and handicraftes. Dual marketing channel fancy up for several reasons. *a harvest-feast is the first sold in the note market and accordingly is adapted to the consumer market *As sales grow, economies-of scale can be created. An early(a)wise type of twainfold channel marketing solving from spin-off sales, in which indivi cardinalfolds who deprave a particular product at work and cod convinced(p) experience with the product procure another unrivalled for ad hominem use. Image Concerns in Dual Channel Marketing When a company sells almost the kindred product to 2 markets, calculate transfer occurs. Marketers should be extremely cargonful that the image they project in wiz market does not equipment casualty their image in the other market. Differences and similarities in Dual Markets When thither are substantial varietys mingled with the two take, the typical tactics are to * function difference discourse message. *Create difference brands.

*Use multiple channels or different channels In most cases, business customers and consumer seek the same(p) fundamental benefits from products. In these situations, a maven strategy for two markets is best. tactical maneuver that should be used include. * compound communication messages * marketing the same brand in two markets *scanning both markets for dual marketing opportunities There are two advantages to integrating consumer markets with business markets: 1)synergies 2)economies-of-scale If you penury to get a spacious essay, order it on our website: Ordercustompaper.com

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