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Running head: EXECUTIVE SUMMARY ON STARBUCKS - potation reputation Executive Summary on Starbucks - sketch PAPER Team C Daisy Harad, Milad Shaikh, ruby-red Alcazar University of Phoenix Principles of Accounting ACC/280 WH10BSB12 instructor: Jean T. Goodman August 27, 2011 Executive Summary on Starbucks - DRAFT PAPER The firstly Starbucks opened in Seattle, Washington, on remains 30, 1971 by three partners: Jerry Baldwin, an English teacher; Zey Siegl, a news report teacher; and Gordon Bowker, a writer. The fraternity name was inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early cocoa traders (Starbucks, 2011). From 1971-1975, the first Starbucks was located at 2000 Western Avenue, bland was then relocated, and it still remains at 1912 Pike Place. It was Alfred Peet, a Dutch-American entrepreneur and found er of Peets Coffee & Tea in Berkeley, California, who inspired the three into opening a store that change some of the worlds finest fresh-roasted whole bean hot chocolate trees (Starbucks, 2011). During their first year, Starbucks purchased green burnt umber beans from Peets, and then began buying at present from growers.

In 1980 things slowly began to change with the look ating out of Sigel, and the company continued to do well. In 1982 Baldwin hired Howard Schultz as director of Retail Operations and Marketing, and shortly sent him to Milan to mention a show. After his trip to Milan, Schultz adv ised that the company should sell coffee be! rry and espresso drinks, as well as beans. The owners rejected this humor because they did not want to move away from their original plan. To the owners, coffee was something to be prepared at home. Convinced that pre-made drinks would be popular, Schultz started the Il Giornale coffee bar chain in 1986, selling ccc percentage more than Starbucks locations. In 1987, the owners of Starbucks decided to sell their coffee job along with the name...If you want to get a full essay, come out it on our website: OrderCustomPaper.com

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