Marketing Trends

Marketing strategies argon affected and influenced by external factors. Although these factors are uncontrollable, they arouse by influenced by marketing activities. Marketing decisions are found on consideration of the five milieual factors which are social, economic, policy-making/legal, technological, and competitive. Consideration of these factors can aid in the reduction of threats and extend the opportunities (Bearden & Laforge, 2004). All these factors are considered at Staples when making golden marketing decisions. Social environment refers to the groups of people as it relates to bit characteristics, behavior, and growth projections. Two components of social environment are demographic and cultural (Bearden & Laforge, 2004). At Staples, the marketing department relies on demographics and cultural diversity to determine product line enough stop to certain stores. During the back to school season, promo items are sold that prayer to the popular culture. That is a time of year when students shop for supplies and accessories. To be more than just the supply store, they offer popular contribute items to increase sales above and beyond paper and pens. refrain environment considers income levels and the production of goods and services. This determines the buying power of the community served. at that place can be a large population provided without buying power, business is not generated.

The marketing group endure in conjunction with reliable estate to make real the locations for new or relocated stores are feasible substructure on demographic and economi cs. Political/legal environments are governm! ental activities, laws and regulations as it pertains to marketing practices. It is a component of the marketing environment consisting of law and interpretation of laws which protects companies and consumers (Gemmy, 1999). One of the things that come to mind is the deficiency to have inventory levels to cover marketing of a peculiar(prenominal) promotion. non adhering to this could potentially cause an accusation... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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