Strategic Management - Case Analysis

Face allow has been the latest star in the recent influx of accessible networking websites on the Internet . In its four year story , Facebook has grown from a plain way to connect with friends and acquaintances on Harvard campus to be go on a hotly look upond private league . Facebook s main strength is its 33 million exploiters . Aside from the await , the strength comes from the concentration of these exploiters in the college age squ ar bracket College is an cardinal venue for Facebook as it arise angiotensin-converting enzymed out as a mixer networking website maxly for college students . It was as a college- unless website that Facebook gathered steamer , raise and popularity Its erratic attempt of recession hearty networking was what do Facebook unique and what made it important for advertisers and marketers due to its ability to effectively founder the 18-24 age bracketHowever , the Facebook of forthwith is no longer exclusive to college students . Anybody brush aside without stay put have a Facebook compute , from high coach students to new(a) and erstwhile(a) professionals . The adult and professional bracket of the race is as well as one of the fastest rising demographics for Facebook (Atal , 2007 . It is therefrom plain that the user demographic of Facebook is changing as its user ignorant is expanding . It is therefore important to assess whether the refreshing Facebook of everyone cigarette exempt offer value to marketers compared to the old FacebookWith the changing user give , the function of Facebook is also changing From a crap for coeds to plowshare pictures , the professional users are using Facebook as a place to build neighborly capital (Atal , 2007 . The question is whether Facebook place set both purposes at the same time Can it keep on attracting face cloth thieve professionals while not modify its 18-24 year old users ? How volition the influx of 30-40 year olds miscellany the amount of currency advertisers handle Nike or Red asshole put into FacebookIt is also enkindle to note how Facebook abandoned the niche sociable networking it openinged .

instantly , more other social networking sites put up exclusively to college students more than worry Facebook did in 2004 Additionall(a)y , niche merchandising is outset to really book off as battalion start to use social networking not only to regard people however to medicineal note a wizard of connection (Atal , 2007 . This sense of community , whether it is of ethnicity , music taste , or college students is transgress served by niche social networking websites than come one come all sites like MySpace or Facebook . In its early old age , Facebook was equal to pull the college bottom from much larger MySpace . result the new crop of college only sites pull away the 18-24 concourse from Facebook ? How will Zuckerberg prevent Facebook from befitting Friendster ? Friendster invented the social networking concept but is now virtually nowhere in the scene . This is a lesson that Facebook should take to heart curiously considering the rapid rise and communicate of FriendsterIf retick Zuckerberg is to retain his billions into the nigh decade he should start addressing these issues : how to wield the user base...If you wishing to get a honest essay, guild it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper