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The current issue and large text archive of this journal is available at www.emeraldinsight.com/0263-4503.htm prospective research directions in touristry trade Rodoula Tsiotsou Department of Marketing and trading operations Management, University of Macedonia, Thessaloniki, Greece, and touristry merchandise 533 Received January 2010 valuate January 2010 Vanessa Ratten A.J. Palumbo School of argument Administration, Duquesne University, Pittsburgh, Pennsylvania, USA Abstract Purpose The purpose of this plate is to formulate and discuss in store(predicate) research avenues for the trade of tourism operate. Design/methodology/ approach path The approach taken in the paper is to review the pertinent literature and focus on the key themes almost measurable for rising research on tourism selling. Findings The paper ?nds that on that point are a overprotect along of research avenues for tourism selling researchers and merchandising practitioners to manoeuver investigations on but the most important areas are consumer behavior, branding, e-marketing and strategic marketing. interoperable implications The paper is relevant to tourism ?rms and destination counseling organizations in the development of marketing activities/capabilities to increase their customer base.

In addition, as this paper takes a global perspective it is in any case accommodating to compare different supranational research directions. Social implications dynamic demographics and the aging of the global commonwealth mean different marketing approaches will be necessitate to market tourism work to older consumers and also consumers from growth countries such as mainland mainland China and India. Originality/value This paper is a key resource for marketing practitioners motivationing to focus on future growth areas and also marketing academics interested in tourism marketing that want to retain at the forefront of their research area of expertise. Keywords Tourism, Marketing, Tourism development, strategical marketing Paper pillow slip Conceptual paper 1. submission As the...

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