Cultural Studies

Lida Janowski April 6, 2009 Cultural Studies Makeup For Dogs: A Product Good innocent For Humans According to Sturken, elements of the media argon viewed and interpreted according to trio limited things when consumers attempt to pull out meaning in advertisings: “ ane, the codes and conventions that building the calculate: two, the viewers and how they interpret or interpret the image: and three, the contexts in which an image is exhibited and viewed”(Sturken, 49). Keeping these three elements in mind, I have chosen an advertisement that complies with Sturken’s observations some optic images; initially I chose a beauty ad for Neutrogena products and therefore reworked it into an anti ad containing a counter-hegemonic twist that exploits the examen of products on helpless animals. The advertisement beforehand pictures two moldings applying initiation to their faces. This fail of the ad t ouches on how Sturken believes codes and conventions of society are implant at butt our ads; embedded within this advertisement are the social norms that assure women to wear musical composition.

There are no words in the advertisement, except for a small provide at the bottom of the page; this effect makes the consumer concentrate merely on the faces of the models. The model on the left side of the advertisement has a makeup product containing an earthy mud pure tone smeared about one side of her face; the excuse of the makeup matches with the darker tones of the picture, resembling the color of mother fucker and giving it a very inwrought look.! The second model, applying color to her eyebrows, has a bit of makeup dusted on her cheek and hand, once again emphasizing a candid more natural look. Here, the consumer is closely experiencing the makeup through the ad craving to have it; the consumer is purchase into the product, as well as a whole experience behind the product. The essence of the invention this advertisement is trying to debunk is, by using their product...If you call for to get a full moon essay, order it on our website: OrderCustomPaper.com

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