Marketing & Strategic Planning

Italia del Gusto The Taste of Italy Sauces and Dressings Taste-testing Party Alita Adams Marketing & Strategic provision Ana Reina June 8, 2011 Problem And causa Objective chromatic garden is a restaurant chain own by Darden that delivers Italian-American food in a classy except sophisticated way. chromatic garden has been a highly fat food chain restaurant, besides it is experiencing a dec downslope in profits everywhere the past five years (Dicker R. 2011). A lot of families and preteen adults be cooking much at home (Dicker R. 2011). Olive Garden needs to expand its securities industry to grocery stores in order to reach the people that are cooking more at home. It has sign upn awhile for the saving to countenance expose and people are sacrificing going to dinner party to spell money. Olive Garden experienced an average of threesome per centum decrease in their guest count across their restaurants (2010 monetary Review 2011). A lo t of restaurant owners involve experienced tough times with their business (Dicker R. 2011) and Olive Garden trusts to take a step ahead of its competition by religious offering its products to a refreshful market. Italia del Gusto product line of merchandise volitioning contain a variety of sauces, not especial(a) to but including assorted varieties of spaghetti sauces and Alfredo sauces.

Italia del Gusto will also mystify a line of salad dressings featuring their notorious house salad dressing and a variety of raw material dressings. Trigger Olive Garden will sustain a large taste-testing subject. Th e commencement trigger will be in Warwick, ! Rhode Island because it has the highest population of Italian residents in the United States (States With Highest dowry 2011). The event will be a tasting party with overhaul quality chefs from the Olive Gardens culinary show of Tuscany. There will be two celebrated chefs at the event. Chef Carmelo Greco will be cooking at the kickoff party. Giada De Laurentiis will also be attending and cooking recipes with the new Olive Garden sauces and dressings. The party will be held Friday...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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