Product Development Essay

Introduction wide awake do garments industry n incessantly records departure in spite of the fact that there are many transnational brands in suiting and shirtings viz., Peter England, Van Heusen and such as these take made shirts even though are equipment casualtyd high, consumers look no hike for purchase for that is the quality of these brands. World market for ready made garments is ever increasing and with this strong fact, impertinently product development in the welkin of ready made garment sector viz., Mad T-shirts, sweat shirts, day-to-day wear can be very well launched considering the market research, consumer wit and competitors pricing strategy. Firstly the target market whether focusing young boys/girls, children or office goers or elders.In case the target market is colossally pricing should be reasonably proportionate, with the fact that launching should not tire the consumers with high prices as the sales may not be on the high range. In post to first i ncrease the sales, price should be affordable for middle-class, upper-middle-class and even lower-middle class consumers. Marketing plan should be initially offering a free article viz., buy one get one free, buy three shirts with a discount or a free detergent sachet for wash, such as these would interest the consumer as ready made garments save lot of time for consumer that is lost in visiting tailor for getting the clothes stitched.Further ready made garments are very comfortable for consumers especially for those who travel, busy working tribe and for those who regularly work on shifts in industrial areas. Consumer market for T-shirts is capacious all over the world and it is a huge telephone line that is ever green all finished the year. invigorated patterns, designs, color combinations are wide welcome by consumers all over the world irrespective of culture, traditions and life sentence styles.In these globalised times, corporate sector is promoting T-shirts for its emp loyees as a code of manage in order to maintain uniformity among employees. T-shirts would carry the logo and design of employee. Other companies issue T-shirts as corporate gifts to employees. Innovative ideas such as the above are useful for garment make companies. An approximate price for a T-shirt could be $3-$5 in the initial academic degree at the time of launching into the market keeping the prices of competitors in becharm and other market conditions.Promotion of sale could be either through and through direct sale to wholesale and retail sale or through shopping malls. Appointment of marketing executives to visit corporate companies as a promotion sale would also yield unafraid results for the company. However, one good business concept ab knocked out(p) the quality of T-shirt is the most authoritative fact that company has to keep in view in order to keep the reputation of the company.Tommy Hilfiger, Crocodile, Puma, Nike, Reebok, Lacoste, Wrangler, are some of the b randed T-shirt making companies which have earned reputation for its extreme good quality which is care by consumers all over the world. No brand is a overlarge brand until it reaches to a stage of international brand which is why new product development has to be extremely professional and planned.ConclusionNew product development plan has to be implemented step-by-step with amend working and with accurate measure of SWOT analysis. A clear presage of unforeseen hurdles in new launch of T-shirts has to be worked out prior to its launch which would help in prevention of risks in business. Ready made garment sector is a profit oriented business with a huge potential for growth in business with modality designing and textile designing with CAD and with well developed calculating machine software especially designing ready made garments.